10 things that make a good brief:

1. Clear content
2. Enjoyable/appropriate
3. Target audience defined
4. Specific outcomes
5. Appropriate tone of voice
6. Scope for development
7. Realistic ambitions
8. Clear deadlines
9. Defined context
10. Gives you the opportunity to learn

Most of these were decided as a class, I think possibly only the last one was my own addition. I think it also links with being enjoyable/appropriate. Basically in sum a good brief to me is something I can read and know exactly what it wants. The prospect of being faced with something so open that I can run free with it I find very daunting.

Content, Product, Context

Looking at the balance between wants that come from the brief and wants from me personally it's quite varied. Neither are particularly balanced but it is also reassuring to see that it's not the same list that's longest on each brief. Still, when I listed the things on a separate sheet of my wants and brief specific as just two lists, the things I wanted outweighed what the briefs wanted quite considerably. Although the list is quite heavily influenced by end of course goals as well as goals for the next 6 weeks or so.
Ideally I should be aiming for this:
Brief_____|_____Me
But currently I'm more like this:
Brief_______|___Me

Looking at this list, I'd say the majority of my wants are to do with aesthetics I want to explore and develop. This seems to fit with how I evaluated myself as a designer at the beginning of the module. I'm happy with the development of my thinking as a designer, conceptually I believe I have made good progress. Visually I need to be a lot stronger. This list touches on many of the visual aspects I wish I had made more progress on. The majority of these aesthetic goals are to do with image making. Doing the type module I have had chance to learn some of the technical considerations but I really need to spend some time developing my ability to create something that works visually.

Ted Baker Boards

Put together an example of how the shop display would work once moving. This is mainly to show the movement of the machine rather than the aesthetics. We specified for the machine to be made of card, to give it the sense of a moving illustration. The wallpaper is perhaps too much against the white, now that I've actually mocked it up.

Final Boards