Summer Brief

It's taken a while for my enthusiasm for this brief to come forward. When we first got given the brief I had all these great plans about what I could do for it and how I'd spend every day of the summer dedicating time to it. When I finally came round to reading the brief again I had a sudden feeling of panic. It wasn't what I remembered reading before, I wasn't even sure what I was supposed to do, I didn't have anything interesting to document.

A session storming round the house in a mood and looking at other peoples blogs finally calmed me down. And so I began...

Packaging is something that has interested me for a while now, and I thought that this brief could be used to look into it in more depth. A good place to start seemed to be looking at packaging I found around the house. The problem with this is, the majority of this is food packaging and I really don't like a lot of it. Stuff that did stand out seemed to be for the more expensive products in the house, perfume, alcohol and some weird luxury chocolates. Specifically the packaging for the alcohol really interested me. I don't particularly want to go down the road at looking at drinking culture or anything like that I'm more interested in the way that some brands use their packaging to make them seem more "prestigious" than others. Whether this is by selling their bottles within boxes, the choice of colours they use or how much they emphasise that it's "imported". Anyway, while I was at work I thought it could be useful to have a route through the bottles on display and take note of the ones that gave an impression of good quality. By doing this I can start to look at similarities in tactics and maybe learn something.

The brands I picked out at work were;

Old Inverness, The Famous Grouse, Jamesons, Bells, Stones, Croft Original, Disaronno, Harveys Bristol Cream, Glenmorangie