Response to feedback,

The feedback I received for my presentation is in bold.

My responses in italic.

+ Picked a clear subject matter, starting to associate with imagery

Need to collect more imagery, of both the label and associated artists

+ Good understanding of record labels and associated artists

May be useful to jot information down along a timeline to help with understanding the progression of the label

+ Broad range of research

Need to get in touch with target audience, start to gather memories/emotions

+ Considered range of visual design including tone and colour, which has been chosen in relation to the music

- More visuals would help at this stage

Need to gather visuals of events, artists, band identities/logos, other material

* Are you keeping to vector graphics?

I would like the aesthetics to appear more hand made rather than computer generated, this reflects the artwork of album covers and also avoids appearing too modern

* Are you going to be using sound/music along with your ident? If so, which?

At the moment I am considering using music from the label. Preferably the music will be instrumental. Currently I am considering a track from the artist Rico. This track wouldn't be included in the top 10 but the sounds included in the track represent the label well.

* Who are your target market

My target audience are original fans of the label/music. It is most likely that they will be ages 40's - 50's both male and female.