Crit Feedback

Todays crit was really useful, it definitely helped a lot of questions that I had floating around my own head. The questions I asked were based around the 2 briefs that I actually have design work for, i.e. film infographics and LCA newsletter and they were:

Does the timeline actually work/can you follow it?

I was going to do 5 visualisations but because of how long they take should I reduce the amount? Whats a good amount to do?

Is the context too vague?

Do you think that the size of the type should be smaller/larger in relation to the size of the image (baring in mind the image will exist at several scales)

Which stock to you prefer for the newsletter?

The feedback suggested that the timeline worked and could be followed but wouldn't be accessible to everyone. That only a certain audience would be interested. Since it will exist in an environment that will be visited by people who are interested in films this should hopefully not be a problem.

It was agreed that I didn't need to do 5 of these visualisations and that it would take up time that could be used for expanding the range instead. In terms of the range we discussed possibilities and this could be promotion for the exhibition/signs/bags/posters/tickets. 2 or 3 appears to be a good number to do. Also another point was that they'll all look pretty similar and it won't add much to my portfolio to have lots of the same thing.

The type was an issue for most people at the crit, overall it seems to be too intimidating and so people won't read it. It was suggested that it could be made smaller in relation to the size of the image or kept separate within a publication. People wanted to see the image much bigger and give that more of the attention, whereas at the moment it has to share it with the type. It was also suggested that it might benefit from more leading. So basically the problem is that there is so much type and it looks too compact. One idea that came up was to try and pull out the more significant events, and I thought about how to link the key events to the list perhaps using the same assigned colours.

Stock choice for the newsletter was a mix of opinions. I personally am not completely satisfied with either, but since the client wants recycled stock that will dictate the outcome for me.

The actual feedback sheets also discuss other points...