Thursday 28 January 2010

Flyer - session 3



To put together this flyer, I had to decide what were the most important bits of information and how to gain the correct reading order. The type in the racism in Europe section was too compact and looked like too much text, also the logos attracted too much attention.
We discussed the addition of logo's and that ideally we should arrange them in a way that communicates each logo having the same importance. On the above example ULB and Anti-racism seem the most important.


Here I have tried to arrange the logos so they all look equal in terms on heirarchy, the hope is that doing that and then putting them into the flyer, they will stop being so noticeable and more attention will be paid to the information on the flyer.



I've now addressed the heirarchy issues, re-done the logo's and broken the bulk of text into 2 columns to try and make it more readable. I also changed the reverse out anti-bnp because before it seemed to promote the BNP rather than being against it.

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