Using the typeface that we had previously analysed, we were asked to think about how we would describe the typeface, considering personality traits.
We then had to think about what animal the typeface would be, I thought the typeface would be a feline, specifically a panther. I imagined it would be quite majestic, and elegant but that it would be able to protect and attack if needed.
Giving a profession to the typeface proved quite difficult. I thought the typeface would be the kind of person to own a lot of businesses and be top of the chain. I couldn't really think of what I would call this kind of person and settled for a professional 'bastard'.
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